It’s promoted too often that business owners need to create mountains of content at all hours of the day and night. But little to no promotion is being done in the preparing of creating that content. There are thousands of content creators crafting information that is not helping or attracting anyone. Why, because they have not completed the below three steps first. They just started writing.
It is better to have fewer pieces of quality content than a metric ton of fluff content that does nothing for no one.
Here are 3 things you must do before creating content.
- Identify and understand your target audience. If you don’t know who you are talking to and what they want to talk about, you’ll find yourself talking to yourself by yourself.
- Who is your target audience? Better yet, who is your soul mate client? Know who your target audience is at their core will help you craft content that will feel personal and helpful. Your audience will be eager to develop a relationship with you. People buy from people they know, love, and trust. You can’t get that if you don’t know who the person is.
- What does your target audience need? People want to know that you can help them with a need or problem. They want to know that you understand the gravity and importance of their dilemma. You can’t do that if you don’t know what they need.
- What do they want? What you need and what you want are two separate things. You may need a need to brush your teeth first thing in the morning before you kiss your honey in the mouth. You may want to get the kiss first regardless. Understanding that the sweet spot between what they need and what they want is where the money is at.
- Where do you find them? Most people have 2-3 preferred social media and physical locations that they frequent. The idea that you should share content on all social media platforms and physical locations at all times is not effective. Meet your target audience where they are. If your tribe is on Facebook and not SnapChat, go to Facebook. If your audience never uses social media but can be found in networking events, go to networking events.
- What solutions are they willing to participate in? Just because you have a great idea to solve a problem, doesn’t mean your audience is willing to participate. Find out how your target audience wants to have their problem solved, then create content that informs them of such. Otherwise, you will make a product or service that no one wants.
- What product or service do you have to help them solve their problem? Believe it or not, most people will watch you for months and even years before they commit to working with you. Informing them how your product and service can help them will strengthen the bond you share. When they are ready to make the financial commitment to work with you, they will choose you over other coaches, because they trust that you can help them.
You don’t have to have a fully developed product or service to offer. You just need a well-prepared framework and or prototype that can be used immediately. You’ll need to know how it will solve their problems and the steps they need to follow. You need to be prepared to service them when they make a commitment.
- Know your subject matter. It is not uncommon for someone to show up on these unregulated coaching streets and pretend to be a subject matter expert. These imposters are killing the reputation of coaching and make it hard for those of us who are credentialed and experienced. As a result, leads are more cautious of hiring a coach. It is incumbent of you to know your stuff. You are doing your clients and yourself a disservice if you fake it. Trust me, famous fakers are being put out on front street because they out for the money and not for the client. Don’t be them.
Below are a few resources to help you along the way.
Business Launch Assessment: Take the Business Launch Assessment and gauge your readiness to service high-ticket clients and get paid.
Women Starting New Coaching Businesses Facebook Group: Join this new FB group and receive live videos, tips, tricks, methods, and more on how to strengthen your new coaching practice and make a good living.
Business Launch Prep School Podcast: Business Launch Prep School (BLPS) Podcast is a podcast for newly certified coaches interested in creating their own practices. I discuss pricing, mindset, business filing, sales, and more.
Business Launch Prep School (BLPS): Business Launch Prep School (BLPS) Live is a faith-based 6-month small business start-up development course specifically for women who want to create purpose-driven service-based businesses.