Sales is an act of education and service. If you don’t sell, those who need you will not receive the help that YOU provide. Christians need sales to share the word of God to each other and non-believers. Without disciples selling the goodness of the Lord, the church would not grow.
Payment is validation that your time and expertise are valuable. It’s also a tool to keep your business and life running smoothly. You will need to master the 8 stages of sales to effectively sell your services and products, as well as make money.
‘Because we understand our fearful responsibility to the Lord, we work hard to persuade others. God knows we are sincere, and I hope you know this, too. ‘2 Corinthians 5:11 https://my.bible.com/bible/116/2CO.5.11
- Prospecting: Prospecting is the phase of going out and collecting leads. During inbound sales, funnels and other methods automatically bring you qualified leads. In outbound sales, you go out and collect the leads using sources like Sales Navigator, social media groups and more. Bottom line, you need to collect leads.
- Make Contact: You can have a metric ton of great leads and if you don’t contact them, you will go no where. It’s important to make contact and introduce yourself. Open the door to communication and build a relationship. People purchase from people and not robots. They will invest thousands, tens of thousands, hundreds of thousands with a person they trust. To earn trust, you need to communicate with them.
- Nurture Your Lead: Spend time offering your lead free resources, listening deeply, acknowledging and validating their pain. You need to feed and nurture their trust before they will buy. When you nurture your lead, you need to pre-qualify them to make sure they are a good fit. They usually happens durin the conversation and when they schedule a discovery call.
- Present Your Offer: Share with them how you can help them overcome their problem and how much that investment will be.
- Overcome Objections: The initial reaction for many leads is to object their transformation. To overcome their objections you’ll need to remind them of why they want the problem fixed and how bad the pain is. You may need to also offer them some options to deal with the hestitation, like a payment plan. The fear will sound like
- “I don’t have money.” or “I can’t afford it.”
- “I work a full-time job and have children, so I don’t have time.”
- “I’m not sure this is for me.”
- “I need to discuss this with someone else.”
- Close Sale: Once you get conside to enroll your lead and make them a client, you’ll need to quickly capture payment. After you capture payment, you’ll also need to onboard the client smoothly and quickly.
- Deliver: Your job is not done. To gain future clients, you’ll need to deliver what you promised and at a high level.
- Ask For Referrals: Always ask for referrals. The best leads come from referrals from satisfied clients.